Norwegian
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Brand Strategy Online Course:

Build brands that move people

Watch this short clip for a general introduction.

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What will you learn?

A strong brand is as important today as it ever was, if not more, and brands don't build themselves. This course will walk you through all you need to know abut brand strategy and give you the tools you need to succeed. 

The four course modules cover:
1. Why brand strategy is crucial today
2. How to position a brand
3. How to define a clear and compelling brand identity
4. How to connect your business and brand strategy

 

Pricing:
NOK 3.600 for the full online course excluding VAT

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Are you curious about the course?

In these films, we introduce why it is both more important and more difficult to build strong brands today than it was before, and the toolbox that forms the basis for the Mars method.

 

Mars Method: Toolbox

This is an overview of the Mars Method. Here we present the various models and methods in the toolbox that you will learn to use through this digital course.

Brands in Our Time

Why is it both more important and more difficult to build strong brands today than it was before? Firstly, the competitive arenas are more complex and change more rapidly. Therefore, simple promises and associations must be replaced with relationships. Secondly, what people say about your brand has become more important than what the brand itself communicates – customers have simply become the most important marketing channel. Thus, the brand is created in all the touchpoints where people

 

Podcast on Brand Strategy with Mars (in Norwegian)

Discover how strategic decisions can shape the success of brands and influence customer behavior, illustrated with examples such as Vipps and Oatly.

Feedback on Digital Courses from Mars

Andreas Mokleiv

Head of Creators, TADA

The course made it easy to apply the theory to client projects.

The digital course in brand strategy is built on solid theoretical frameworks that provided me with professional enrichment, inspiration, and tools. The course is conducted by excellent lecturers who present the tools and relevant examples in an engaging manner. They made it easy to apply the theory to client projects.

Maiken Sørensen

Advisor, TRY RĂĄd

A rigorous yet inspiring course in brand strategy.

Having access to a framework like the Mars Method has made me more confident and effective in my role as an advisor. The best results are achieved when we work with business strategy and brand strategy as two sides of the same coin, and the Mars Method provides us with the toolbox we need to accomplish this.

Thommy Tellefsen

CEO, Leid.no

The best investment we have made so far this year!

This provided tremendous value for us. We gained access to everything we needed to work purposefully with our brand internally. It is simply a brilliant framework that Mars has developed. This is highly recommended.

Friends of Mars