3.600 kr ex. VAT (4.500 kr inc. VAT)

Brand Strategy Online Course: Build brands that move people

It has never been more important to build strong brands – and they don't build themselves. People do, and strong brands influence people.

You can too.

Here, you can learn everything you need to know about brand strategy and get the tools you need to succeed.

Through four modules, we will guide you through:

  • Why brand strategy is so important
  • How to position brands
  • How to define brand identity more clearly
  • How to use Tone of Voice, also known as verbal identity, strategically in brand building
  • How to integrate business strategy with the brand

Feedback on Digital Courses from Mars

Lots of useful tips! It was really good value for money. I have been involved in the startup industry for the past ten years and have worked a lot with branding. Now it was time to refresh the theory, and after some research, I chose the course from Mars. I completed all the modules and now have an enhanced toolbox I can use! Highly recommended!

Julie Bjørgen Sandvik, People & Culture i Bspoke

Lots of useful tips! It was really good value for money. I have been involved in the startup industry for the past ten years and have worked a lot with branding. Now it was time to refresh the theory, and after some research, I chose the course from Mars. I completed all the modules and now have an enhanced toolbox I can use! Highly recommended!

Max Gouchan, CEO & Co-founder i Forecastly AI

Let’s dobee.it!® has already become a better brand with the Mars method. Does the ruler, the adventurer, or the rebel suit us best? The Mars method helped us make the choice. Strategic moon landings have become more fun. Branding is demanding, but the Mars method makes it easier!

Kenny Hognestad, CEO at dobee.it

Take the course. Develop brand strategy. In that order. We have worked a lot with brand strategy, but never with such a clear model as the Mars method. With a brand platform canvas, it is easier for everyone in the organization to move in the same direction.

Adrian B. Kristiansen, leader at Studentunionen Bergen

The course made it easy to apply the theory to client projects. The digital course in brand strategy is built on solid theoretical frameworks that provided me with professional enrichment and refreshment, inspiration, and tools. The course is taught by excellent lecturers who present the tools and relevant examples in an engaging manner. They made it easy to apply the theory to client projects.

Andreas Mokleiv, Leader kreatører i TADA

A rigorous yet inspiring course in brand strategy. Gaining access to a framework like the Mars method has made me more confident and effective in my role as an advisor. The best results come when we treat business strategy and brand strategy as two sides of the same coin, and the Mars method provides us with the toolbox we need to achieve this.

Maiken Sørensen, consultant at TRY Råd

The best investment we’ve made so far this year! This provided incredible value for us. Here, we gained access to what we needed to work purposefully with branding internally. It’s simply a brilliant framework that Mars has developed. Highly recommended.

Thommy Tellefsen, CEO at Leid.no